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From Crooli12 July 2026·3 min read

Introducing TIZZLE: Crooli Studio Has a New Name

SourcePublished by Crooli and presented in ZAFI’s reading experience.

Crooli Studio is becoming TIZZLE, a dedicated digital studio focused on building websites, brands, and digital experiences for businesses.

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Crooli Studio is becoming TIZZLE, a dedicated digital studio focused on building websites, brands, and digital experiences for businesses.

The studio remains part of Crooli, with the same team, services, and commitment to producing high-quality work. What is changing is the name, identity, and the space the studio has to grow.

Why we made the change

Crooli has grown beyond being a digital studio.

As the company continues to develop software, online products, AI tools, and new technology projects, it became increasingly difficult for one brand to clearly represent two different sides of the business.

Crooli is the technology company.

TIZZLE is the digital studio.

Separating the two gives each brand a clearer purpose. Crooli can focus on building and operating technology products, while TIZZLE can focus entirely on helping clients improve how their businesses look, work, and perform online.

A clearer experience for clients

The change makes it easier for businesses to understand exactly what the studio offers.

TIZZLE will be the home of:

  • Website design and development
  • E-commerce and Shopify projects
  • Branding and visual identity
  • Hosting and ongoing website support
  • Search engine optimisation
  • Digital strategy and custom development

Client work, case studies, service information, and enquiries will now be handled through TIZZLE.

This creates a more focused experience without the wider technology company and the client studio competing for attention under the same name.

The same studio, with a stronger identity

This is not a change of ownership or a replacement team.

TIZZLE is the next version of the studio previously operating through Crooli. Existing clients will continue to receive the same support, and current projects will continue as normal.

The rebrand gives the studio its own identity while keeping the experience, systems, and backing of Crooli behind it.

TIZZLE will remain closely connected to Crooli and will continue to work alongside the company’s wider product and technology operations.

What happens to Crooli

Crooli will now operate more clearly as a technology company.

Its website will focus on:

  • Crooli products
  • Software and online services
  • Artificial intelligence projects
  • Company updates
  • Research and future developments

This gives Crooli a stronger foundation for launching new products without also needing to present itself as a client services agency.

What happens next

The current studio website, portfolio, and service pages are moving to tizzle.org.

Visitors looking for website design, development, or studio services will be directed to TIZZLE. Crooli will continue at crooli.com as the home of the wider company and its products.

The transition will take place gradually, with redirects and updated links used to make the move as seamless as possible.

A better structure for the future

This rebrand is about clarity.

Crooli and TIZZLE serve different purposes, but they remain connected. Giving each one its own name and platform makes both brands easier to understand and gives them more room to grow.

TIZZLE is the digital studio from Crooli.

Visit TIZZLE at tizzle.org.

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